Christine K. Au-Yeung

Partner-Elect

Trademark and Advertising

Christine Au-Yeung is a partner-elect in the San Francisco and Palo Alto offices of Wilson Sonsini Goodrich & Rosati, where she specializes in trademark, copyright, and advertising law. She counsels clients on all aspects of brand protection in the U.S. and throughout the world, including clearance and selection of trademarks, prosecution of trademark applications, licensing, and the resolution of trademark infringement and domain name disputes. She also advises clients on advertising issues, including TCPA compliance related to marketing calls and texts as well as strategies on promotions such as sweepstakes and contests.

Christine is a recipient of the firm's highest award for pro bono legal service, the John Wilson Award. Christine previously served as a co-chair of Wilson Sonsini’s Associates Committee.

Experience

Christine is a recipient of the firm's highest award for pro bono legal service, the John Wilson Award. Christine previously served as a co-chair of Wilson Sonsini’s Associates Committee.

Education

J.D., University of California College of the Law, San Francisco, 2013Cum Laude; Development Editor, Hastings Law Journal
B.A., University of California, San Diego, 2010Magna Cum Laude, Phi Beta Kappa

Associations and Memberships

Board Member, Asian Law Alliance
Member, Asian American Bar Association
Member, Parallel Imports Committee, International Trademark Association
Alumni Board Member, Hastings Law Journal

Honors

Named a “Rising Star” in the 2023 edition of Northern California Super Lawyers
Recognized in Best Lawyers: Ones to Watch in America for Intellectual Property Law (2023-2025)

Admissions

State Bar of California
U.S. District Court for the Northern District of California
U.S. Court of Appeals for the Ninth Circuit

Credentials

Education

J.D., University of California College of the Law, San Francisco, 2013Cum Laude; Development Editor, Hastings Law Journal
B.A., University of California, San Diego, 2010Magna Cum Laude, Phi Beta Kappa

Associations and Memberships

Board Member, Asian Law Alliance
Member, Asian American Bar Association
Member, Parallel Imports Committee, International Trademark Association
Alumni Board Member, Hastings Law Journal

Honors

Named a “Rising Star” in the 2023 edition of Northern California Super Lawyers
Recognized in Best Lawyers: Ones to Watch in America for Intellectual Property Law (2023-2025)

Admissions

State Bar of California
U.S. District Court for the Northern District of California
U.S. Court of Appeals for the Ninth Circuit

Representative Clients

Aurora
Creative Commons
Exploratorium
Figure
Hawaiian Airlines
Khan Academy
Penny Jar Capital
Roblox
Spotify
Sprinkles Cupcakes

Clients

Representative Clients

Aurora
Creative Commons
Exploratorium
Figure
Hawaiian Airlines
Khan Academy
Penny Jar Capital
Roblox
Spotify
Sprinkles Cupcakes

Select Publications

Co-author, “Federal Communications Commission Rules That AI-Generated Voices Are 'Artificial' Under the Telephone Consumer Protection Act,” The Computer & Internet Lawyer, February 13, 2024
Co-author with C. Dawodu, "Impersonation on Social Media: The Increasing Challenges of Verification," The Intellectual Property Strategist, February 2023
"The World of NFTs and Their Implications In Intellectual Property Law," The Intellectual Property Strategist, May 3, 2021
Co-author with S.M. Abel, "Could Offensive Trademarks Find Refuge in Common Law?" Daily Journal, June 27, 2014

Select Speaking Engagements

Speaker, “Marketing 101: How to Counsel Your Marketing Department,” Association of Corporate Counsel San Francisco Bay Area CLE, Palo Alto and San Francisco, October 29-30, 2024

Insights

Select Publications

Co-author, “Federal Communications Commission Rules That AI-Generated Voices Are 'Artificial' Under the Telephone Consumer Protection Act,” The Computer & Internet Lawyer, February 13, 2024
Co-author with C. Dawodu, "Impersonation on Social Media: The Increasing Challenges of Verification," The Intellectual Property Strategist, February 2023
"The World of NFTs and Their Implications In Intellectual Property Law," The Intellectual Property Strategist, May 3, 2021
Co-author with S.M. Abel, "Could Offensive Trademarks Find Refuge in Common Law?" Daily Journal, June 27, 2014

Select Speaking Engagements

Speaker, “Marketing 101: How to Counsel Your Marketing Department,” Association of Corporate Counsel San Francisco Bay Area CLE, Palo Alto and San Francisco, October 29-30, 2024

Recent Insights

Press Releases

Contact:
Kimberly Brooks
Wilson Sonsini
+1 212.453.2881
kbrooks@wsgr.com

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Alerts

The Federal Communications Commission (FCC) recently issued a unanimous Notice of Proposed Rulemaking and Notice of Inquiry targeting the use of AI-related technologies for communicating with consumers.¹ In the proposed rule, the FCC seeks to impose a broad definition for AI technologies subject to the requirements of the Telephone Consumer Protection Act (TCPA). Companies using technology falling within the FCC’s proposed definition would be required to make certain disclosures under the TCPA to notify consumers that they are communicating with AI-technology. This proposal is the latest move by the FCC to tackle its largest source of consumer complaints: unwanted and illegal robocalls and robotexts.² The proposed new rule may require companies to modify their current approach in engaging with consumers through AI-generated calls and/or texts, including potentially altering their current practices in collecting consent where necessary.

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Recent Events

Speaking Engagements

In-house counsel are invited to join Wilson Sonsini attorneys Alyssa Worsham and Christine Au-Yeung for an ACC San Francisco Bay Area CLE program titled “Marketing 101: How to Counsel Your Marketing Department” in San Francisco on Wednesday, October 30. Alyssa and Christine will be joined by Stephanie Hall, Director of Trademark & Brand at Lyft, and will discuss how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives. The program will also cover new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.

Learn More

Speaking Engagements

In-house counsel are invited to join Wilson Sonsini attorneys Alyssa Worsham and Christine Au-Yeung for an ACC San Francisco Bay Area CLE program titled “Marketing 101: How to Counsel Your Marketing Department” in Palo Alto on Tuesday, October 29. Alyssa and Christine will be joined by Stephanie Hall, Director of Trademark & Brand at Lyft, and will discuss how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives. The program will also cover new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.

Learn More