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Alyssa M. Worsham
Partner
Trademark and Advertising
Seattle

D206-883-2592

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Alyssa Worsham focuses on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically. Alyssa advises on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance (i.e., the rules surrounding marketing texts and calls), FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with software companies, biotech start-ups, cosmetics companies, fashion companies, life sciences and digital health companies, agro-tech companies, consumer products, non-profits, and game developers, among others. She advises founders, CEOs, GCs, IP specialists, and chief marketing officers on the critical issues surrounding brand creation, protection, and strategy.

Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.

Experience

Alyssa Worsham focuses on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically. Alyssa advises on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance (i.e., the rules surrounding marketing texts and calls), FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with software companies, biotech start-ups, cosmetics companies, fashion companies, life sciences and digital health companies, agro-tech companies, consumer products, non-profits, and game developers, among others. She advises founders, CEOs, GCs, IP specialists, and chief marketing officers on the critical issues surrounding brand creation, protection, and strategy.

Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.

Focus Areas
Recent Insights
Alerts
FCC Issues Notice of Proposed Rulemaking Regarding the Use of AI-Generated Technologies for Consumer Communications
The Federal Communications Commission (FCC) recently issued a unanimous Notice of Proposed Rulemaking and Notice of Inquiry targeting the use of AI-related technologies for communicating with consumers.1 In the proposed rule, the FCC seeks to impose a broad definition for AI technologies subject to the requirements of the Telephone Consumer Protection Act (TCPA). Companies using technology falling within the FCC’s proposed definition would be required to make certain disclosures under the TCPA to notify consumers that they are communicating with AI-technology. This proposal is the latest move by the FCC to tackle its largest source of consumer complaints: unwanted and illegal robocalls and robotexts.2 The proposed new rule may require companies to modify their current approach in engaging with consumers through AI-generated calls and/or texts, including potentially altering their current practices in collecting consent where necessary.
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Alerts
FCC Rules AI-Generated Voices Are “Artificial” Under the TCPA
The Federal Communications Commission (FCC) recently declared that AI-generated voices do fall within the meaning of “artificial” under the Telephone Consumer Protection Act (TCPA) in a ruling issued on February 8, 2024.1 The ruling follows a recent surge in robocalling and robotexting using AI technologies that simulate a human voice or that generate call content using a prerecorded voice, resulting in a significant number of complaints from consumers and attorneys general. Going forward, businesses and callers who use AI-generated voices will need to ensure they first obtain, at a minimum, prior express consent from the receiving party and otherwise comply with the requirements of the TCPA.
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Recent Events
Speaking Engagements
Association of Corporate Counsel San Francisco Bay Area CLE: How to Counsel Your Marketing Department (San Francisco)
In-house counsel are invited to join Wilson Sonsini attorneys Alyssa Worsham and Christine Au-Yeung for an ACC San Francisco Bay Area CLE program titled “Marketing 101: How to Counsel Your Marketing Department” in San Francisco on Wednesday, October 30. Alyssa and Christine will be joined by Stephanie Hall, Director of Trademark & Brand at Lyft, and will discuss how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives. The program will also cover new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.  
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Speaking Engagements
Association of Corporate Counsel San Francisco Bay Area CLE: How to Counsel Your Marketing Department (Palo Alto)
In-house counsel are invited to join Wilson Sonsini attorneys Alyssa Worsham and Christine Au-Yeung for an ACC San Francisco Bay Area CLE program titled “Marketing 101: How to Counsel Your Marketing Department” in Palo Alto on Tuesday, October 29. Alyssa and Christine will be joined by Stephanie Hall, Director of Trademark & Brand at Lyft, and will discuss how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives. The program will also cover new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.  
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