On June 11, 2024, Madhive, a NYC-based technology company for local Connected Television advertising (“CTV”), acquired Frequence, Inc., a Mountain View, CA-based provider of omnichannel ad sales enablement and workflow software for local media companies and agencies. The amount of the deal was not disclosed. Wilson Sonsini Goodrich & Rosati advised Frequence on the transaction.
The acquisition expands Madhive’s focus from CTV to other channels to maximize reach and drive outcomes with local audiences and allow advertisers to streamline omnichannel planning, data and audience targeting, campaign execution and creative tools.
Led by CEO Tom Cheli, Frequence provides an end-to-end platform for media companies and agencies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow and campaign-management software, it drives revenue with tools to sell, optimize and report omnichannel advertising campaigns.
The Wilson Sonsini team that advised Frequence on the transaction includes:
Corporate/M&A
Robert Day
Adam Bloom
Peter Bratton
Alex Carter
Technology Transactions
Christopher Paniewski
Rodrigo Valle
Mary O’Brien
Corporate Finance
Kathleen Rothman
Joseph Catapano
Privacy and Cybersecurity
Matt Staples
Daniel Chen
Dantam Le
Labor and Employment
Matt Gorman
Colleen Angus-Yamada
Employee Benefits
Michelle Wallin
Gregory Hughes
Real Estate
James McCann
Martin Sul
Matthew Parsons
Regulatory and Compliance
Josephine Aiello LeBeau
Demian Ahn
Bryan Poellot
Antitrust
Beau Buffier
Kimberley Biagioli
National Security
Stephen Heifetz
Seth Cowell
For more information, please see Madhive’s news release. Additional coverage can be found on Axios and NextTV.