On February 7, 2022, Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared, an independent global measurement and attribution platform for converged TV, announced they have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. Wilson Sonsini Goodrich & Rosati represented TVSquared in the transaction.
The deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server. The combined entity will represent buy- and sell-side customers and process billions of impressions events daily.
The acquisition is expected to close by the end of Innovid’s fiscal second quarter, subject to the satisfaction of customary closing conditions.
The Wilson Sonsini team that represented TVSquared in the transaction includes:
Corporate/M&A
Mark Holloway
Michael Labriola
Nikkisha Smith
Ross Davies
Eleanor Bleecker
Meghan Thomsen
Employee Benefits and Compensation
Michael Montfort
Jason Chan
Regulatory and Compliance
Seth Cowell
Stephen Heifetz
Privacy and Cybersecurity
Matthew Staples
Daniel Chen
Michael O’Brien
Mudasar Khan
Nikhil Goyal
Complex Litigation and Investigations
Kazuko Shintani
Technology Transactions – IT
Jennifer McGrew
Rosalind Schonwald
Jon-Paul Berexa
For more information, please see the press release. Further coverage can be found at The Wall Street Journal.