On May 25, 2022, Paddle, the provider of a complete payments infrastructure for SaaS companies, announced it has acquired ProfitWell, the leading provider of subscription metrics and retention automation software. The deal—valued at over $200 million in cash and equity—is the next step in Paddle's mission to remove the barriers to growth for SaaS companies around the world. The acquisition will be funded by Paddle's recent Series D fundraise, and will see ProfitWell continue to operate under its existing brand for the foreseeable future as the two companies work to integrate their respective products throughout 2022. Wilson Sonsini Goodrich & Rosati advised Paddle on the transaction.
By integrating ProfitWell's industry-renowned free financial metrics, as well as its pricing and retention software, subscription businesses will now be able to plug into Paddle and have their taxes, payments, billing, reporting, retention, and pricing all done for them. Together, the combined business will use this "do it for you" approach to capitalize on the new wave of software that focuses on taking care of the problem instead of providing the tools to solve it, allowing subscription businesses the bandwidth to focus on what's important—their product, team, and customer.
The Wilson Sonsini team that advised Paddle on the transaction includes:
Corporate/M&A
Mark Holloway
Michael Labriola
Dan Glazer
Esther Lukman
Sean Semmler
Jennifer Sawicki
National Security
Stephen Heifetz
Seth Cowell
Anne Seymour
Troy Jenkins
Nimit Dhir
Kazuko Shintani
Privacy and Cybersecurity
Matthew Staples
Nikolaos Theodorakis
Michael O'Brien
Daniel Chen
Diya Jajal
Technology Transactions
Scott McKinney
Andrew Poling
Kristina Wang
Employee Benefits and Compensation
Matthew Norgard
Toni Jennings
Employment Law
Matt Gorman
Neil Gulyako
Delaware Law
Adrian Broderick
Jane Trueper
Real Estate
Susan Reinstra
For more information, please see Paddle’s press release.