On November 10, 2020, MessageMedia Group, Australia's leading provider of messaging solutions (principally through SMS), announced it has acquired SimpleTexting, a U.S.-based messaging platform with current annualized revenue of over US$12 million and more than 10,000 business customers. The acquisition extends MessageMedia’s existing footprint in the North American market to now service more than 20,000 local business customers and will allow SimpleTexting to continue its impressive growth with additional resources and support. Wilson Sonsini Goodrich & Rosati represented MessageMedia in the transaction.
SimpleTexting is the messaging partner of choice for small- and medium-sized U.S. businesses, in addition to Fortune 500 companies, including well-known firms like Starbucks, DHL, Toyota, and FedEx. The business has experienced triple-digit growth in 2020, bolstered by many North American companies rapidly evolving their customer communication and digital transformation strategies during the COVID-19 pandemic. MessageMedia will now generate over 25 percent of its revenue in the United States.
The Wilson Sonsini team that represented MessageMedia in the transaction includes:
Corporate
Doug Schnell
Broderick Henry
Technology Transactions
Chris Paniewski
Scott McKinney
Privacy
Matt Staples
Daniel Chen
Litigation
Tonia Klausner
For more information, please see MessageMedia's press release.