On May 24, 2023, Insider, an Istanbul-based leading marketing platform for delivering individualized, cross-channel customer experiences, announced an investment of up to $105 million from existing investors Qatar Investment Authority (QIA) and Esas Private Equity. With this latest investment, Insider’s total funding amount reaches $274 million. The funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities.

A Wilson Sonsini Goodrich & Rosati team represented Insider in the transaction. The team was led by Michael Labriola, Elisa Sielski, and Michael Chern.

For more information, please see Insider’s press release.