On February 28, 2022, AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth privately held software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million and is subject to customary closing conditions. Wilson Sonsini Goodrich & Rosati is representing AppLovin in the transaction.

The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV market.

The Wilson Sonsini team advising AppLovin on the transaction includes:

Corporate
Rezwan Pavri
Gordon Grafft
Jesse Houchens

M&A
Brian Keyes
Stacy Lee
Austin Wolfe
Katherine Fuller

Employee Benefits and Compensation
David Thomas
Matthew Norgard

Tax
Jonathan Zhu
Derek Wallace
Anthony Yanez

Employment Law
Rebecca Stuart
Quinn Christie

Privacy and Cybersecurity
Matthew Staples
Daniel Chen
Michael O’Brien

Technology Transactions
Chris Paniewski
Rosalind Schonwald
Stephanie Stark

Delaware Corporate
Ryan Greecher
Adrian Broderick

Antitrust
Lindsey Edwards
Baasil Shariff

Regulatory
Seth Cowell
Anne Seymour

For more information, please see AppLovin's press release.