On June 10, 2020, Cortex, a Brazil-based data science start-up, closed a Series B round of funding that raised $22 million. The round, which was led by SoftBank’s Latin America fund, also included participants Redpoint eventures and Endeavor Catalyst. Wilson Sonsini Goodrich & Rosati represented Cortex in the transaction.

Cortex is the Brazilian leader in growth intelligence, using data science to improve corporate communication, marketing, and sales for companies. In addition, Cortex software works to enhance real-time measurement and ROI for digital marketing campaigns which helps to predict and forecast sales in advance. The company demonstrated its innovation ability with the adaptation of one of its cloud-based solutions for team communication at the beginning of the COVID-19 pandemic. The solution aided many companies with the transition to remote working.

Cortex currently serves a number of global customers including Carrefour, Claro, Visa, and Unilever. The recent funding will allow Cortex to further develop the platform’s technology and stimulate growth in marketing, sales, and customer satisfaction.

Members of Wilson Sonsini’s Latin American practice team involved in the transaction include Craig Sherman, Matt Squires, Vanessa Heck, and Kiri Yoshimura.

For more information, please see a LatamList article covering the transaction.