Virtual
Pricing algorithms are changing the way companies compete in a wide variety of industries. The widespread adoption of commercially available revenue management tools is raising fresh questions about how companies can maximize profit while staying in compliance with the antitrust laws.
Courts have begun to flesh out the relevant questions for when competitors can use the same algorithmic pricing tools as each other. The U.S. DOJ and FTC are intervening to try to push the law in a more plaintiff-friendly direction, showing skepticism when companies use pricing algorithms to capture more of consumers' willingness to pay. This session will provide an overview of the cases, the DOJ and FTC interest areas, and the factors you should consider in making business decisions about automated pricing.
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