Alyssa Worsham focuses on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically. Alyssa advises on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance (i.e., the rules surrounding marketing texts and calls), FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with software companies, biotech start-ups, cosmetics companies, fashion companies, life sciences and digital health companies, agro-tech companies, consumer products, non-profits, and game developers, among others. She advises founders, CEOs, GCs, IP specialists, and chief marketing officers on the critical issues surrounding brand creation, protection, and strategy.