AI-based pricing algorithms allows precise targeting of consumers' willingness to pay, but they also raise new competition and consumer protection questions. On February 22nd, this panel explores whether algorithms can facilitate cartels, as alleged in the RealPage case; whether they can be vulnerable to bots; and more generally how to ensure AI fosters innovation without creating entry barriers or bolstering monopolies. “AI and Algorithmic Pricing: Is the New Tech Old Hat for Antitrust Enforcement?” Moderated by Wilson Sonsini’s Ada Wang, and presented by the American Bar Association’s Antitrust Law Section; Pricing Conduct Committee; and Unilateral Conduct Committee.